Working tools your competitors don't have. Built by an operator. Owned by you.
A live price quote for your website, a system that wins back your old leads, and one that grows your 5-star reviews. Live demo below — enter any address and see it work.
Try it with your own address.
The demo below is fully live. Enter any address in the country — you'll see exactly what your homeowners would see.
This is a demo built for prospective clients. When you buy the Estimator, it's rebuilt and branded as your company, on your domain, with your pricing, your products, your territory.
Prefer a different look? It's the same estimator engine — here it is wearing three brands: classic, modern, and traditional. Every one is fully live.
Browse all three demos →
Every mid-market contractor site is missing this.
Roofle rents you a widget. DemandIQ rents you an AI. Roofr rents you a bundle. I build it, you own it. That's the whole difference.
Real roof measurement
Square footage, elevation count, pitch, and waste factor — all from Google aerial data. Not a guess. Not a form. Real data in 3 seconds.
Pricing you can stand behind
Calibrated to your material, waste, and labor, and built from real aerial measurements — not a guess and not a form. Consistent numbers you can put in front of a customer.
Custom to your business
Your brand, your domain, your product mix. Whether you're a Malarkey-only shop or you carry GAF, LP, James Hardie, Marvin, and Pella — we build it around YOUR business, not a template.
Your CRM has thousands of dead leads. Your competitors keep re-quoting them.
You paid to get every one of those leads. Database Reactivation quietly re-contacts your old, gone-cold leads by email and text, the polite by-the-book way, so the ones finally ready to buy come back to you instead of a competitor. No setup fee. You pay only when I produce.
Segmented email + SMS sequences
Multi-touch campaigns tuned to each lead source — canvassing, home show, web form, existing customer, referral. Consent-gated. Nothing sent that shouldn't be sent.
Attribution dashboard
Every booked appointment tagged. Every closed job is counted in real dollars. You see what the system produced — not what I claim it produced.
- ✓Prior Express Written Consent (PEWC)
- ✓Consent Quality Audit + Recapture
- ✓Email-first activation · CAN-SPAM
- ✓State SMS-consent framework
- ✓STOP mechanic + attribution logging
TCPA + state-law compliant
In plain terms: every message goes out by the book, with the customer's permission — so you stay on the right side of the law. Consent Quality Audit + Recapture Campaign built in. Email-first launch, SMS activates only on documented consent. Built to keep your legal exposure low — even under the strictest state SMS rules.
Reviews are the compounding asset every contractor ignores.
The AI era rewards structured, specific reviews. When a homeowner asks Google, ChatGPT, or Perplexity "who's a good roofer near me?", the AI reads REVIEW CONTENT — not just star counts. Most contractors run reviews as an afterthought. We built a system that treats them as the growth lever they are — and we bundle it into DBR at no extra cost.
Automated review requests
Every completed job triggers an SMS + email request at the moment customers are most likely to write one. Every positive review gets a response. Every negative one gets handled before it snowballs.
AI-visibility optimized
Reviews structured for how Google Overviews, ChatGPT, Perplexity, and Claude cite them. LLMs look for the story, the project type, the outcome — not star counts. We optimize for what they actually surface.
Reputation dashboard
Star trajectory, review velocity, response rate, competitor comparison. See the compounding effect in real time — and see who in your market is falling behind.
Show buyers you've already worked their street.
Every contractor sits on hundreds of finished jobs and happy customers — and almost none of it is visible. This turns your completed work into a live, interactive map of proof: real homes, real reviews, filterable by the exact work a buyer is considering. It's the trust close, running on your website while you sleep.
Your whole book, on one map
Every completed job becomes a pin across your service area, color-coded by trade. A buyer sees at a glance that you've worked their street, their subdivision, their town — not a stock photo, their actual neighborhood.
Every pin tells the story
Click a pin and the buyer sees the home, the job, the product installed, and the homeowner's review in their own words. Proof they can see and read — not a star count they have to trust.
across every trade & town
Filter by trade and town
Considering siding in Brookfield? The buyer filters to exactly that and sees your siding jobs on their side of town. And every pin is geo-tagged, review-rich content — the kind local search and AI Overviews love to surface.
A website that actually sells — not a brochure.
Most contractor websites are pretty and useless. I build the whole web presence — homepage, service pages, and copy engineered to turn visitors into booked jobs — with your instant estimator and project map wired right in. Three distinct styles, built around your brand, and yours to own.
Bold & industrial
High-contrast, heavy type, safety-orange accents. Built for the storm-and-roofing shop that shows up and gets it done.
Modern & precise
Navy, bright azure, generous whitespace. For the polished, full-service operator who wants a clean, premium feel.
Traditional & premium
Forest green, brass, craftsman elegance. The established, family-owned look that reads as trustworthy and refined.
They rent. I build.
Every incumbent estimator platform is a subscription you never stop paying. Here's what changes when you own it.
Roofle / DemandIQ / Roofr
- You never own the tool
- Monthly forever ($99–$995/mo)
- 3-year cost: $17,500 – $37,000
- Their subdomain, their brand
- Built by SaaS engineers
- If you cancel, the tool disappears
Tradewinds
- Yours from Day One
- One-time build + light maintenance
- 3-year cost: ~$14,000 founding / ~$17,000 standard
- Your brand, your domain
- Built by a 20-year residential exteriors operator
- Cancel and the tool stays. It's yours.
Real quick — because I don't blame you for skepticism.
I'm TJ Moon. 20 years in residential exteriors. National sales director at Apex Energy Solutions (a Great Day Improvements company). Before that, Director at Abby Windows & Exteriors, where I took the exteriors contractor from $3M to $19M in three years. Sold over $100M personally in GAF, Malarkey, James Hardie, LP SmartSide, Marvin, Pella, Provia. Closed jobs at kitchen tables. Ran production departments. Fired subs. Paid attorneys after storm-chase disasters.
I know your business because it's been my business. I'm not an agency. I don't sell templates. I build tools that produce leads and sales, and give you back time and freedom. Then I hand you the keys.
Clean numbers. Three products.
Pick one, or run them together. The estimator sits on your public site working new inbound. DBR reactivates your dormant database, turns the wins into reviews, and plots them on your project map. Together they cover both sides of the funnel.
Instant Estimator
Client 6+: $8,000 setup + $250/mo
You own the tool. You own the code. You own the domain. You own the leads.
- Full build calibrated to your pricing, products, warranties, territory
- Custom domain registered in your name
- Real product photos + color previews
- Reservation flow with deposit capture
- Ownership transfer — the build is yours from Day One
- $250/mo covers hosting, Google API, updates, support
Database Reactivation + Reviews + Map
6-month attribution tail · Review Accelerator + Project Map bundled at no extra cost
You pay me only when I produce. No retainer. No setup. No obligation before results.
In plain terms: nothing up front. I earn $100 when I book you a real appointment, and 15% only if it turns into a paid job — and that $100 comes off the 15%, so you never pay twice.
- Full GoHighLevel workflow deployment
- Consent Quality Audit + Compliance Framework
- Segmented email + SMS by lead source
- Consent Recapture Campaign
- Attribution dashboard
- Automated review request engine (post-job triggers)
- AI-visibility optimized review content (built so AI search engines surface them)
- Response management (positive + negative)
- Reputation dashboard (star trajectory, velocity, competitor view)
- Interactive Project Map — every completed job pinned, every review plotted as live social proof
- Reviews auto-drop onto your map as they come in — proof that compounds
- $100 credits against 15% on close — never double-paying
Full terms in engagement contract
Contractor Website
Ask about our custom-built sites for pricing
A complete, conversion-built website in your brand. You own the site, the code, and the domain.
- Full multi-page site — homepage, service pages, commercial & more
- Your choice of 3 proven styles: bold, modern, or traditional
- Rebuilt in your brand — logo, colors, photos, and copy that converts
- Mobile-responsive, built to turn visitors into calls
- Custom domain registered in your name
- Ownership transfer — the site is yours from Day One
- Optional $250/mo covers hosting, updates & support
Instant Estimator sold separately · add it to any site
Answers before you ask.
Because I'm not renting you software. Their model: pay every month for the life of your business or the tool disappears. My model: pay me once to build it, then you own it. Over 3 years, my total lands around $14,000 at the founding rate — the one-time build plus three years of maintenance, and a standard build runs about $17,000 — still well under the rented options. Roofle and the others run $17,500 to $37,000 over that same stretch, and you never own theirs.
$100 per booked appointment I put on your calendar from a reactivated lead. When that appointment closes into a signed job (within 6 months), I take 15% of what you collect. The $100 credits against the 15% so you're never double-paying. Nothing happens, I don't get paid.
Yes — bundled, no additional fee. It runs on the same GoHighLevel infrastructure as DBR, so shipping them together doesn't add complexity on my end. Automated review requests trigger after every completed job. Reviews get structured for how AI search engines cite them — Google Overviews, ChatGPT, Perplexity, and Claude all read review content, not just star counts. Every review gets a response. Full reputation dashboard. It's a real standalone product, but if you're buying DBR, you get it.
30-day out clause on the maintenance sub. You keep the tool, the domain, the code, the leads. I don't hold hostages.
Yes. Your database is yours. I never sell, share, or reuse your customer data. Full data restrictions in the engagement contract.
Estimator: 3-4 weeks (calibration is the long pole). DBR: 4-6 weeks (compliance audit + recapture design). Both parallel if you want them together.
Yes. It's a fully functional build — real Google aerial measurement, real Malarkey pricing, real reservation flow, real Supabase backend, real GoHighLevel integration. Northcraft is a demo brand I built to show prospects what your version will look like. When you buy, the same architecture is rebuilt for your business, your pricing, your products, your domain.
30 minutes. Your tools, running live. No pitch.
I walk you through the tools on real addresses. I ask about your business — territory, product mix, current lead flow, where you're leaking.
I tell you honestly whether Tradewinds is right for you. If it's not, I'll tell you what would be.
Either way, you leave with a clearer picture.
Prefer to talk first? Call or text (540) 746-3925.